The Owner of Our Favorite Produce Store Has a Great Mantra to Get Sh*t Done

For The Wellness Confessional, we ask health and wellness rockstars in Philadelphia to dish on everything from their morning routines to their motivational mantras. In this edition, we talk to Vincent Finazzo, the owner of the super-popular Fishtown market Riverwards Produce.

Below, the market owner—who lifts 50-pound boxes like it’s his job (because, well, it is)—shares why SEPTA is one of his favorite wellness discoveries in the city (really!), how he turns down the dial on his perfectionism, and why music plays an important role in his wellness routine.

The first three things I do when I wake up are …

I wake up at 4:30 a.m., grab my phone, walk downstairs, feed my cats and drink a large glass of water.

Morning workouts or evening workouts?

My job is very physical and I’m lifting 50-pound boxes before most of Philadelphia is awake. That being said, I work out in the afternoons. There’s less of a crowd at the gym and I get to take a break before returning to the market for an evening rush.

The one thing in my gym bag I absolutely can’t survive without is …

Pants. Just kidding. I would say an after-workout bar to prevent me from crashing. I go for something that’s whole-plant-based and doesn’t have too much sugar, but has enough to charge me up. I like Nosh bars or Thunderbird bars.

My go-to post workout products are …

I usually go for protein in liquid form. I make a bone broth using Primal Supply bones, so I’ll have that or sometimes I’ll have an almond milk-based smoothie.

Three foods my fridge is always stocked with are …

Greens of many kinds, Just Mayo and cucumbers.

An indispensable part of my wellness routine that has nothing to do with fitness is …

Music: It helps me to focus by tuning everything out. I also use CBD for my stomach. I take it every day and it has helped me with stomach issues developed from stress.

My go-to motivational mantra for tough workouts and tough days is …

“Nothing to it but to do it.” This mantra helps me focus less on being a perfectionist and get down to work, accomplishing goals.

The best wellness discovery I’ve made in Philadelphia is …

Besides making my job loading and unloading trucks full of produce, I would say biking the city. In the warmer months, I bike everywhere. Also public transportation: Taking public transportation allows you to get your movements in and reduce your carbon footprint.

My ideal self-care day in Philly would look like …

I’d try to sleep in. Then I’d make an oat milk smoothie, bike to the gym, eat a salad in a park, go to a museum and spend extra time in an area I usually skip over. In the evening, I’d take a long walk and end it with a bowl of ramen or a caesar salad and a negroni at the Palizzi Social Club.

The best piece of wellness advice I’ve ever gotten is …

Give yourself the time and space to listen to your body.


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